Every idea requires an error

Grounded in values, fuelled by logic and driven by creativity, NB designs and implements pragmatic and sustainable responses to organisational challenges


People make promises

So do good companies. NB insists - and you could insist too - that our promises are at the heart of our response

Think big

Question the big assumptions. Never accept an argument unless it is logical.

Own it

In every situation encourage your peers to to take ownership. Make it meaningful.

Question status quo

Beware of organisational theatre. We give licence to pursue ideas and embrace failure. It must be easy to win.

Niels Boje Lund
Change advocate
Entrepreneur by heart
Niels Boje Lund

Investor, mentor and co-creator of new ventures. With extensive experience of developing 100s of businesses, NB can help you re-focus and accelerate your progress.

Real change

You are a leader with an entrepreneurial mindset who is looking for viable means of change. Whether you are a business, an activist or an entrepreneur, you know in your heart that you are that special bundle of passion, vision and leadership. Let's create solutions for real change that engage people in meaningful ways, so we can connect with depth, substance and authenticity.

Our society is full of change initiatives that will never fly

  • Business modeling

    Design a competitive response based on your business DNA and your beating heart
  • Learning | data

    Things don’t appear out of nowhere. Get superior at pattern recognition
  • Innovation | culture

    Picture perfect planning is like waiting for the world to change. Anticipate speed
  • Transformation

    Change is not an event. It is a mindset
  • Purpose

    People don’t buy what you do, but why you do it
  • Innovation

    Bureaucrats make bureaucracy. Bureaucracy prevents innovation
  • Transformation

    No doubt means you are not pushing hard enough
  • Leadership

    Do you dare to hire your weakness?
  • Leadership

    Are you a role model? Why (not)?
  • Innovation | culture

    Love to learn from mistakes
  • People | resources

    People matter. Relationships is key to achievement
  • Innovation | activism

    Real change is always bottom-up
  • Leadership

    How do you inspire others to identify new paths to lasting impact?
  • Innovation

    Change does not come from rationality
  • Leadership

    Have courage. Ignore conventional wisdom
  • Innovation | culture

    Trust is a precondition to team performance
  • Transformation | activism

    True power only comes when everybody is ready to move
  • Leadership

    By changing nothing, nothing changes
  • Management

    Have your growth metrics outnumbered realism?
  • Leadership

    Are you giving people a platform for spreading ideas that work?

Curious about what working together might look like?