Your why may be your true north, but …

Every touch point a customer or prospect has with your company will shape their view of you. A clear brand message across the buyer journey ensures everyone is moving in the same direction, telling the same story and creating consistent touch points for your customers. But … Consumers would not care if 82% of brands disappeared. Entrepreneurs often struggle to …

Corporate ideology must change

No conventional management model will tackle the challenge No skunk works, co-creation, just-in-time, incubation, total quality management, high performance teams, intrapreneurship, design thinking, re-engineering, learning organisation, knowledge management, or customer centricity will tackle unprecedented challenges such as the emergence of technology or pace of change. No conventional organisation will tackle the challenge Executives are not necessarily champions of bureaucracy, but …

Entrepreneurship declines. Up is conglomeration

Early stage companies have a hard time staying entrepreneurial for long. As young companies identify a possible path to scale, they start repeating and fine-tuning the way they scale and maximise value. That’s why we think they are a great companies – because the generate value. A company is by definition not innovative Scaling effectively means dealing with demands of …

Export is a model game, forget the product

Now, you have to cross that chasm into the export model evolution. Understanding the customer value in depth will lead you into adjustments of your export model – as long as you appreciate that the export model is dynamic – “when it rains, it pours”… Remember, sustainable scale – I assume this is why you would export in the first …