5 marketing tools Apple exploits to build the hype

The iPhone backorders, tweet cascades, and exploding stock prices aren’t unrelated–Apple is doing something right (besides making products people worship). Once you’ve got the goods, here’s how to take a page from its marketing playbook. Whether it’s launching its latest iPhone or iPad, Apple sure knows how to create buzz with consumers and the media (recent maps debacle aside). While …

Marketing enters the C-suite

Five big issues facing global companies   What sort of business worries keep senior global executives awake at night? Right now, of course, the health of the global economy and unpredictable exchange rates are top of the list. But in my conversations with business leaders around the world, I’m also hearing that more and more marketing-related issues are taking up …