May 5, 2011

Economies of scale. Why?

Seth Godin recently challenged the belief of ‘economies of scale’ on his blog – and suggested considering being small, now that it’s so much easier to produce a product and market it in the small. Although this is no news – there is a
May 5, 2011

Economies of scale. Why?


Seth Godin recently challenged the belief of ‘economies of scale’ on his blog – and suggested considering being small, now that it’s so much easier to produce a product and market it in the small. Although this is no news – there is a

Seth Godin recently challenged the belief of ‘economies of scale’ on his blog – and suggested considering being small, now that it’s so much easier to produce a product and market it in the small. Although this is no news – there is a limit to ‘economies of scale’ – we tend to forget. There are good reasons for rethinking the very goal of scale. What’s your best fit?