No such thing as a home market

Resting on the belief that operations in your home turf is a safer bet may prove extremely risky. Although ‘globalization’ is close to a cliche, surprisingly many companies have not adjusted their go to market modeling as they expand, develop, divest or start up a new business. John O’Farrell discusses how to build a global company from the ground up. http://goo.gl/jR0qn