Generative AI is fundamentally changing marketing throughout promising to level the playing field for marketers and businesses of all sizes. As the cost of content creation falls to ‘virtually’ nothing, the marketing prowess of giants like Novo becomes accessible to every solo marketer and small business out there. Anyone.
Forget about needing a high-end agency for that cutting-edge campaign or the next viral video. With AI, creating dynamic marketing materials, from interactive games featuring historical figures to a library of short films for your app, will be a breeze. You and I will be able to throw bulks of shorts, cinematic images, human-like avatars or bots that really make a difference. And we will do so at a cost that drops faster than you can say ‘overload’.
At first glance, the leverage may seem staggering, but it also spells trouble on the battlefield. As soon as one brand gets ahead with AI, everyone else will be hot on its heels. It’s the same old marketing arms race, but the weapons have just got a whole lot sharper.
The market will generate an insane amount of content. Consumers will be overwhelmed with choice, and the battle for brand recognition will become even fiercer, with no promise of higher conversion rates or other added value.
Numerous new channels and formats will occur. We’re not just talking about stepping up your Insta game!
So, what can we expect?
Performance marketing is about to hit turbo. Imagine unleashing AI and watching it cook up endless creative content / channel combinations you’d never dream of in a million years.
AI companions could be the next big play, turning every chat into a covert sales pitch without seeming pushy. Imagine ditching the spray-and-pray ads for tailored conversations, where the AI knows exactly what tickles your fancy. We could see the day when your AI buddy knows you better than your mum, and makes recommendations that hit the spot every time. It’s not just about marketing anymore; it’s about connecting on a 1:1 level that feels right at home.
So, what’s the endgame? Marketing that doesn’t feel like marketing. Conversations, not campaigns. In the big picture, it’s a wild ride from billboards and broadcast to AI-powered chit-chats.
Ready or not, the marketing revolution is here, and it’s time to get personal.