So you wanna network in a new market? Buckle up! You are in it for good. You may feel nobody wants to listen to you, but I’m telling you, there’s a clear roadmap to success. Here’s what you can do:
Build your own network snowball
Ask your existing connections for introductions to 5 relevant people. Even with brief introductions, most people are happy to chat and share insights.
Then, ask your new contacts for further introductions. Creates the ‘viral loop’ where each conversation leads to more connections.
Ask for advice and be a good listener
Most professionals are passionate about their work and love to share their knowledge. Show genuine interest by asking for their advice.
Be prepared to give
Having a specific goal, like buying or growing a company, makes conversations more focused and productive. People are more engaged when they understand your purpose.
Find your tribe
Identify relevant subcultures or online communities that resonate with you. The more targeted your search, the more immediate value you’ll gain. Look for industry-specific or thematic networks.
Leverage the power of social channels
Make writing a priority. Use blogging / tweeting or similar channels to expose yourself. Don’t worry about crafting grand ideas, just document your journey and share your personal story.
There’s a virtuous cycle here: talk to interesting people, write about your learnings, share those insights online, and attract even more interesting people. Writing is as important as any other networking activity.
Share your thoughts. Engage yourself. Be specific, be intentional, and be helpful. If people connect with your ideas, you’re on a roll. Good luck with unlocking new market opportunities.